Post Graduate Diploma In Cultural Management (PGDCM)

Name of the Course/Paper Course/Paper Outline *

1) Introduction to Art and Culture

(i) Understanding Components of Arts

  • Classical and Folk Art (Painting and Sculpture), Dance and Music of India
  • Indian Architecture
  • Craft Tradition
  • Jewellery and Ornamentation
  • Pottery

(ii) Introduction to Cultural Institutions in India

  • Museums
  • Art Galleries
  • Archives
  • Other Cultural Institutions

(iii) World Heritage Sites in India

2) Human Resource Management

(i) Organisational Structure and Dynamics

  • Theory and Practice in Cultural Organisations
  • Human Resource Policy Development
  • Organisational Psychology
  • Employee Selection, Training, Development, Compensation,Evaluation and Motivation
  • Approaches to Leadership and Decision-Making
  • Ethical and Professional Expectations and Accountability
  • Communications and Conflict Resolution
  • Integrating and Managing Volunteers in the Workforce
  • Continuing Professional Education and Training

(ii) Public Programme and Education

  • Engage Communities in Meaningful and Long-Term Ways
  • Expand Community Outreach to Reach and Serve New Audience
  • Promotion and Public Liaison
  • Visitor Research and Evaluation
  • Create Memorable Learning Experiences for Visitors
3) Cultural Management and Communication

(i) Principles of Management for Cultural Managers
(ii) Financial Management

  • Basic Accounting Concepts and Systems
  • Financial Statement Preparation and Analysis
  • Budgeting and Programming
  • Cash and Resource Management
  • Balancing the Risk
  • Tax Related Issues
  • Reading and Interpreting Financial Information
  • Tendering
  • Loans, Exchanges and Waivers

(iii) Communication, Marketing and Promotion

  • Competitive Cultural Marketplace
  • Fund Development Strategies
  • Development of Mission and Vision Statements
  • Processes for Establishing Goals and Objectives
  • Examination of Appropriate Performance Measurement Systems
  • Counselling, Negotiation and Procurement

(iv) Fundraising and Philanthropy

  • Fundraising in Government Organisations
  • Corporate Sponsorship and Corporate Social Responsibility (CSR)
  • Philanthropy and Donors

(v) Economics of Art and Culture

  • Traditional Economy and Craft persons

(vi) Cultural Entrepreneurship
(vii) Cultural Policy

4) Curatorial practices for Performing Arts

(i) Festivals Management and Other Cultural Events, Exhibitions and Fairs
(ii) Venue Management
(iii) Stage Craft
(iv) Managing Artists and Performers
(v) Audience Development
(vi) Budget


(5) IT application for Management & Outreach

(i) Technology in Art and Cultural Management

  • Digital Documentation (Audio, Video, Photo and Audio-Visual)
  • Digital Archiving (Audio, Video, Photo and Audio-Visual)
  • Basics of Animation and Graphic Designing
  • Web Management
  • Creating and Hosting Online Exhibitions, Virtual Galleries
  • IT in Exhibition Management
  • Web Casting

(ii) Design, Print and Publish Programme Booklets, Brochures and Posters
(iii) Digital Communication and Outreach

  • Social Media- Twitter and FaceBook
  • Print Media
  • Outreach Internet-Web Casting and Virtual Reality
  • Reporting and Media Advocacy
  • Webinars
6) Law and Culture

(i) Managing Heritage and Community Arts
(ii) Governance, Ethics and Risk Management
(iii) Laws Governing Cultural Property in India

  • The Indian Treasure Trove Act, 1878
  • The Ancient Monuments and Archaeological Sites and Remains Act, 1958
  • The Ancient Monuments and Archaeological Sites and Remains Rules, 1959
  • The Antiquities and Art Treasure Act 1972
  • The Delivery of Books Act, 1954

(iv) Legal Concepts and Practices

  • Cultural Policy Matters
  • Copyright
  • Contract
  • Licensing
7) Curatorial practices for Visual Arts

(i) Exhibition Design, Display and Installation
(ii) Packaging, Handling and Transportation
(iii) Festivals and Fairs
(iv) Lighting and Sound
(v) Digital Photography and Publication
(vi) Venue Management
(vii) Budget
(viii)Memory Storage of Exhibition

8) Project

Subject to actual *