{"id":78458,"date":"2019-08-13T11:31:10","date_gmt":"2019-08-13T06:01:10","guid":{"rendered":"http:\/\/ignca.gov.in\/?page_id=78458"},"modified":"2020-06-26T14:40:00","modified_gmt":"2020-06-26T09:10:00","slug":"practical-perspectives-on-cultural-marketing","status":"publish","type":"page","link":"https:\/\/ignca.gov.in\/hi\/divisionss\/academic-unit\/short-term-certification-course\/practical-perspectives-on-cultural-marketing\/","title":{"rendered":"Practical Perspectives On Cultural Marketing"},"content":{"rendered":"<h3 class=\"hdng\">Practical Perspectives On Cultural Marketing<\/h3>\n<h4><strong>Premise<\/strong><\/h4>\n<ul>\n<li>In a world where physical distancing is becoming the new norm what will cultural marketing look like?<\/li>\n<li>How will museums and cultural organisations connect to audiences keeping true to their mission and vision of celebrating our collective past, history, art, music etc.?<\/li>\n<li>How should we design and curate an online programming strategy to connect with audiences online?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Course Details <\/strong><\/h4>\n<ul>\n<li>6 weeks<\/li>\n<li>Duration Timing \u2013 4-6 PM (Saturdays and Sundays)<\/li>\n<li>Format \u2013 Online<\/li>\n<li>Detailed Structure\n<ul>\n<li>Online classes with course leader<\/li>\n<li>Guest lectures with industry practitioners<\/li>\n<li>Project work for certification<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Course Coverage<\/strong><\/h4>\n<div class=\"table-responsive\">\n<table class=\"table-bordered tablepress table-hover\">\n<tbody>\n<tr>\n<td width=\"141\"><strong>Week<\/strong><\/td>\n<td width=\"83\"><strong>Time <\/strong><\/td>\n<td width=\"579\"><strong>Focus\u00a0 <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 1 Sat<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\"><strong>DEFINING PURPOSE AND ARTICULATING RELVANCE OF THE ORGANISATION <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 1 Sat<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Who are we? What is our purpose as an organisation?<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 1 Sun<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\">How is the world changing due to corona crisis and what can we do?<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 1 Sun<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">How does a cultural organisation \/ museum stay relevant crisis time?<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 2 Sat<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\"><strong>DEFINING TARGET GROUP, BENEFICIARIES OF OUR EFFORTS <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 2 Sat<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Who are we for? Who are the people we are talking to?<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 2 Sun<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\">What do they think about us? Why should they come to us?<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 2 Sun<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Who is our competition?<\/p>\n<p><strong><span style=\"color: #ff0000;\">Guest Lecture<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 3 Sat<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\"><strong>CREATING A ROADMAP CONNECTING OUR INSTITUTIONAL PURPOSE TO NEEDS OF TARGET GROUPS<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 3 Sat<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Mining audience needs \u2013 rational, emotional, top of mind, latent etc.<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 3Sun<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\">Triangulating \u2013 Purpose, People and Potential Needs.<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 3Sun<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\"><strong><span style=\"color: #ff0000;\">Guest Lecture<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><strong>PRELIMINARY PROJECT IDEAS <\/strong><\/p>\n<p>Defining the purpose of a selected cultural organisation, defining the target audience, mapping the competition. <strong>OR <\/strong>Identifying and amplifying audience needs for specific types of cultural organisations<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 4 Sat<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td rowspan=\"2\" width=\"579\"><strong>ACTIVATING AN ONLINE PROGRAMMING STRATEGY FOR YOUR ORGANISATION <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 4 Sat<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 4 Sun<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\">Create an online programming strategy for a museum, organisation,<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 4 Sun<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Exploring programming types and formats<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><strong>PRELIMINARY PROJECT IDEAS <\/strong><\/p>\n<p>Identifying and amplifying audience needs for specific types of cultural organisations Creating and executing an online strategy for a cultural organisation\/museum during lockdown.<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 5 Sat<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\"><strong>EXPLORING BEST PRACTICES AND FINDING POTENTIAL SYNERGIES WITH FUTURE COLLABORATORS\/ FUNDERS<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 5 Sat<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Analysis of sectoral examples<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 5 Sun<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\">Decoding cross sector examples<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 5 Sun<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\"><strong><span style=\"color: #ff0000;\">Guest Lecture<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><strong>PRELIMINARY PROJECT IDEAS <\/strong><\/p>\n<p>Creating 3 collaborative project ideas between museums, cultural organisations, individuals, brands and other organisations.<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"803\"><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 6 Sat<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\"><strong>PRESENTATION OF STUDENT PROJECTS <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 6 Sat<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\">Reviews of presentation<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 6 Sun<\/td>\n<td width=\"83\">4-5 PM<\/td>\n<td width=\"579\">Conclusions and Takeaways<\/td>\n<\/tr>\n<tr>\n<td width=\"141\">Week 6 Sun<\/td>\n<td width=\"83\">5-6 PM<\/td>\n<td width=\"579\"><strong><span style=\"color: #ff0000;\">Guest Lecture<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Course Leader: Shreyanka Basu<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Practical Perspectives On Cultural Marketing Premise In a world where physical distancing is becoming the new norm what will cultural marketing look like? How will museums and cultural organisations connect to audiences keeping true to their mission and vision of celebrating our collective past, history, art, music etc.? How should we design and curate an &hellip; <a href=\"https:\/\/ignca.gov.in\/hi\/divisionss\/academic-unit\/short-term-certification-course\/practical-perspectives-on-cultural-marketing\/\" class=\"more-link\"><span class=\"screen-reader-text\">Practical Perspectives On Cultural Marketing<\/span> <span class=\"meta-nav\">&rarr;<\/span> \u0915\u094b \u092a\u0922\u093c\u0928\u093e \u091c\u093e\u0930\u0940 \u0930\u0916\u0947\u0902<\/a><\/p>\n","protected":false},"author":50279,"featured_media":0,"parent":74426,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-short-term-certification.php","meta":{"footnotes":""},"class_list":["post-78458","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/pages\/78458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/users\/50279"}],"replies":[{"embeddable":true,"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/comments?post=78458"}],"version-history":[{"count":5,"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/pages\/78458\/revisions"}],"predecessor-version":[{"id":89672,"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/pages\/78458\/revisions\/89672"}],"up":[{"embeddable":true,"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/pages\/74426"}],"wp:attachment":[{"href":"https:\/\/ignca.gov.in\/hi\/wp-json\/wp\/v2\/media?parent=78458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}