ABCD has been established as a work in progress area defined by collaborations with artisans, craft organisations, associations, industry players, design institutions, business schools, design houses, commerce platforms, eminent designers, marketing professionals and Government organisations to give each craft project the deserved thrust.

It is a matter of pride that relevant Ministries and Institutions at national level like National Institute of Design, Kalakshetra Foundation, Kalam Centre are playing a significant role in empowering the indigenous traditions of India.

Independent craft incubation projects are being mentored here by well-known designers and marketing professionals. Collaborations with all stakeholders have been carefully planned to present this landmark event, linking our heritage with a renewed commitment to the future.

ABCD is open to explore long- term strategic partnerships with organisations on areas such as:

• Proposing a craft form for incubation at ABCD
• Designing and developing brand specific products with master artisans at ABCD
• Sourcing exclusive handmade products in bulk directly from ABCD artisans
• Adopting an art form or craft cluster for further development
• Providing networking and B2B business opportunities for artisans and their start-ups
• Seeking mentorship from subject matter experts
• Connecting ABCD and associated artisans with marketing channels such as exhibitions, journals to e-commerce platforms, retailers etc.
• Providing opportunities for artisans to learn and avail Government initiatives and benefits
• Exploring innovative ways in extending benefits to the grassroots
• Planning to implement the common development objectives set by Government of India.
• Connect with ABCD to further this initiative for the advancement of artisan communities and promotion of Indian Handicraft and Handloom.

For Collaboration, Contact

Ms. Mugdha Gosavi (Senior Manager - Marketing and Business Development)- Kalam centre

Email: mugdhag[at]kalamcentre[dot]org
Phone: +91 9731870408