Courses

Post Graduate Diploma In Cultural Management

The one-year Post Graduate Diploma in Cultural Management aims to provide consultants, managers, entrepreneurs, officials and researchers with an advanced knowledge and competencies to understand, design and manage cultural programmes and projects in Government and private organisations. In synthesis with the mandate of IGNCA, this course focuses on a holistic and strategic vision to manage projects with practical perspectives applied by organisations and institutes on local, regional and national levels. It also aims at contributing to the qualification of professionals involved in the administration and management of cultural organisations. The main objective of this course is to address the need of skills and techniques to help professionals and managers in running art and cultural institutions, to connect artists with audiences, vision with reality, and money with a mission.

Competencies

  • Knowledge of culture and all its components
  • Human resource management & organizational behaviour
  • Content development & communication
  • Marketing & outreach
  • Current curatorial practices
  • Laws & regulations governing art and culture
  • Fundraising & cultural entrepreneurship

 

Evaluation Pattern

50% Marks on Internal Assignments, Tests, Practical Work and Project Work
50% Marks on End Semester Examination
100% Marks on Project Work

Fees Structure
Rs.40,000/- to be paid in two instalments of Rs.20,000/-each at the beginning of each semester.

SEMESTER ONE – JULY TO DECEMBER – 20 CREDITS (TOTAL-500 MARKS)
A. MODULE ONE – INTRODUCTION – 4 Credits (100 Marks)
a. Understanding Components of Art and Culture
  • Visual Arts
  • Craft Traditions
  • Architecture
  • Music – Classical & Folk
  • Dance – Classical and Folk
  • Photography
  • Cuisine/Food
  • Film & Theatre
b. Cultural Institutions – Government & Private Museums, Art Galleries, Archives, Theatre & Performing Arts Institutions
c. Patrons of Cultural Spaces Private, Autonomous Government Bodies
d. Documentation practices & Archiving
e. Art Law Laws Governing Cultural Property in India – 20 Hours

  • The Indian Treasure Trove Act, 1878
  • The Ancient Monuments and Archaeological Sites and Remains Act, 1958, 59
  • The Antiquities and Art Treasure Act 1972

Legal Terminology, Concepts and Practices

  • Cultural Policy Matters
  • Copyright – laws, rules, registration, agreements
  • Contracts, MoU, Agreements, Certificates
  • Licensing, Proforma and Requirements
  • Intellectual Property Rights
  • Laws related to Arts
  • Cultural Institutions and Policies
B. MODULE TWO – ORGANISATION MANAGEMENT – 3 Credits (100 Marks)
1. ORGANISATIONAL DYNAMICS Organisational Behaviour 1 (Self)

  • Diversity in Organisations
  • Attitudes and Job Satisfaction and Engagement
  • Emotions and Moods
  • Personality and Learning
  • Perception and Decision Making
  • Motivation – Concepts and Application

Organisational Behaviour 2 (Group)

  • Basics of Group Behaviour
  • Work Teams
  • Leadership – Concepts and Application
  • Conflict and Negotiation
  • Organisation Culture and Structures

Policies, Procedures, Norms and Practices

  • The Organisation Cultural Context
  • Designing the Policy Framework
  • Policy Implementation
  • Policy Evaluation
2. HUMAN RESOURCES MANAGEMENT
  • ICOM Code of Ethics
  • Talent Acquisition
  • Talent Management
  • Talent Development
  • Talent Compensation
C. MODULE THREE – FINANCE MANAGEMENT – 3 Credits (100 Marks)
1. BASIC CONCEPTS
  • Financial Statement Preparation and Analysis
  • Budgeting and Programming
  • Cash and Resource Management
  • Balancing the Risk
  • Tax Related Issues
  • Reading and Interpreting Financial Information
  • Tendering
  • Loans, Exchanges and Waivers
  • Taxation policy, categories of tax and art, logistics, estimates, tender requirements and inviting quotation
  • Insurance
2. FUNDRAISING AND PHILANTHROPY
  • Financial composition of different cultural organization according to their mission
  • Profit and Loss Statement and Balance Sheet
  • Understanding Economic limitations of Organisations
  • Main Source of Financing and their motivations for funding Cultural Projects
  • Relation of Funds to accomplishments of Organisational Goals
  • Strategies to obtain funding
  • Fundraising in Government Organisations
  • Corporate Sponsorship and Corporate Social Responsibility
  • Philanthrophy and Donors
D. MODULE FIVE – CULTURAL TOURISM & CREATIVE ECONOMY- 5 Credits (100 Marks)
1. CULTURAL TOURISM – 20 Hours
  • Geography of Heritage tourism – impacting factors, trends & perspectives
  • Components of Cultural tourism and their interdisciplinary approach
  • Impact of cultural tourism – socio-cultural, economic, environmental
  • Organisations of cultural tourism – World Tourism Organisation, travel agencies, tour operators
  • International Conventions & National Laws
  • Visitor/tourists assessment & analysis
  • Communication & Interpretation Tools
  • Economic strategies
2. CREATIVE ECONOMY & ENTREPRENEURSHIP – 20 Hours
  • India’s Cultural Economy – Existing Practices & Challenges
  • Social & Economic Impact of creative economy
  • Market Analysis & Effective Strategies
  • Strategizing Innovation and its processes
  • Management and Operation of innovation Portfolio
  • Finding Sustainable solutions
  • Entrepreneurial practices in organisations – case studies
E. MODULE FIVE – PROJECT WORK – 20 HOURS 5 Credits (100 Marks)
Practical & Personal Approach to the Course

SEMESTER TWO – JANUARY TO JUNE – 20 CREDITS (TOTAL 500 MARKS)
A. MODULE FIVE – OUTREACH – 5 Credits (150 Marks)
1. COMMUNICATION
  • Channels of communication
  • Development of mission and vision statement
  • External communication of organization’s vision – branding
  • Informative education communication – creative writing and editing
  • Strategizing Outreach
  • Public Relation
2. MARKETING
  • Marketing Research Methodology – Quantitative and Qualitative
  • Public Relation/Visitor Research and Evaluation
  • Cultural Promotion and Public Liaison
  • Role and scope of Advertising
  • Strategies for Social Media
  • Print media
3. EDUCATION
  • Engage communities in meaningful and long-term ways
  • Expand community outreach to reach and serve new audience
  • Promotion and public liaison
  • Visitor research and evaluation
  • Create memorable learning experience for visitors
F. MODULE SIX – CURATION – 5 Credits (150 Marks)
1. VISUAL ART CURATION
  • Curatorial practices and role and responsibility of a curator
  • Academic research and arriving at a theme
  • Different stages of curation with expected challenges in management
  • Target audience
  • Budget allocation
  • Collaborations and sponsorship
  • Defining interpretative material
  • Evaluation
2. PERFORMANCES CURATION (Dance, Music, Theatre)
  • Meaning & Approaches
  • Theoretical Framework
  • Practices & Plurality
  • New Trends
  • Indian case Studies
3. PROGRAMMES/FESTIVAL CURATION
  • Various Approaches to Curation
  • Tools and Methodologies for Curating Festivals
  • Influence of culture, society, politics
  • Collaboration and Sponsorship
  • Anchoring
  • Vendors and Artists Management
B. MODULE SEVEN – PRESENTATION & PRACTICAL APPLICATION – 5 Credits (100 Marks)
  • Human Resource & Budgeting
  • Exhibition Design/Display
  • AV & Graphics
  • AI & other digital tools
  • Event Management
G. MODULE EIGHT – PROJECT WORK – 5 Credits (100 Marks)
Practical & Personal Approach to the Course (Continued from previous semester)

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